There are two constants in this world: change and SEO. Yeah, really! SEO or search engine optimization changes each and every year and website administrators are struggling to stay afloat since they need to adapt to the new trends.
One such trend is the overuse of keywords. Back in the day, it worked wonderfully on many sites. Just use your keywords to an exaggerated degree and you’re good to go. But such practices can actually be detrimental to you now since search engine algorithms now penalize websites that do this.
However, even though SEO is a developing science, people still believe in a lot of myths about it. Here are some things that you should definitely not believe in anymore:
SEO is ‘Entirely’ for Free
When you say something is “for free”, it means that you’re not investing in something; that you could get that particular thing for virtually nothing.
SEO is “free” alright, but it depends on how you view it. If you’re viewing it from a financial standpoint, technically, SEO is for free. However, when it comes to time and resource investment, then SEO is not entirely free.
Yes, you do not have to directly spend any money on it but the only way for you to do so is if you invest a lot of your time and patience on it. Otherwise, you will have to spend money to hire a group of people to handle the tasks for you.
It Will Help Drive ‘All’ of the Leads
SEO can definitely help you get more customers to buy from you, but it is not the sole reason why people are driven to your site. There are so many possible reasons (other than SEO) that could’ve contributed to more leads such as your conventional marketing schemes, advertisements, and so on.
On-Page SEO is the Only Thing You Need to Focus On
Surely, your website is probably the foundation of your SEO marketing and it can also help your business a lot. However, concentrating solely in On-Page SEO can really hurt your, well, SEO. You need to employ some Off-page SEO as well such as Link Building, Quality Inbound Links, etc.
Overstuffing Keywords Still Works
In the introduction of this article, I said that some of the black hat SEO strategies used to work before. But in actuality, it doesn’t work anymore. In fact, if you still overstuff your content with keywords, you’re more likely going to get ranked down because of it.
Duplication of Content Always Incurs a Penalty
Duplicated content cannot be entirely quashed since some topics can actually be subjected to this. However, when you have duplicated content (or nearly identical ones that are posted on other sites), what search engines do is not penalize the website for it; it actually just filters out the best from the worst.
Those websites that are fully trusted by consumers (based on a number of metrics) will be saved while the rest will get the shaft.
Higher Rankings Would Mean You Earn More Money
This is not true. Although you can get more organic traffic by implementing the best SEO practices, the people that visit your website aren’t necessarily going to be converted to your customers.
That being said, it still provides a benefit to businesses since if you’re ranked higher in the SERPs, you could drive more traffic to your website and if it contains content that a lot of people would love, then you’re most likely going to convert them naturally anyway.
Meta Descriptions Help with SEO
If you’re talking about Meta Descriptions helping you with your SEO, then you’re wrong. Although meta descriptions help increase your Click Through Rate (CTR), it does not have any impact on search engine optimization by itself.
SEO is a constantly evolving discipline which means that to make the most out of it, you have to adapt as well. Although this may be the case, it is important not to fall for some common misconceptions surrounding the topic.