In a 2016 survey, the number of legitimate businesses that do not have a website is a
staggering 61%. That is among 1000+ business entities that were part of the study. But
in 2019, that number dropped significantly, telling us that most business owners are
now seeing the value of having a business website in this day and age.
A business, for it to flourish in the modern age, would require a website. There are so
many reasons why and in this article, I will go over some of the most common reasons
why you need to have your own website for your business.
But before I get started, I just want you to know that you will need a reliable hosting
service to help you in this endeavor. So, without further ado, let’s get on with the article.
Open Your Doors to Larger Markets
Running a brick and mortar store is okay, but opening your doors to a much larger
market is even better. A business website or an ecommerce store, for that matter, would
provide you with increased profits across the board.
Available All the Time
Having a website means that you can cater to the demands of your customers 24/7.
Your business hours might effectively be from 9 AM to 5 PM but you can still get new
orders after 5 and cater to them the next morning.
Entice the Youth
If you look at the current demographics of people that access the internet, you will see
that most of the people that you can find online are from the younger generation. That
being said, you can entice the youth to buy your products by creating quality content
that is posted frequently on your own website.
Educate Customers About Your Brand
Even if you sell products or services that are always a cut above the rest, it will all be for
nothing if people do not know about you.
A business website will help you educate potential customers about your brand by
giving them the information that they need in order for them to truly grasp what you are
Gain More Social Proof
Social proof is a powerful thing as it helps influence people to buy your products. This is
by way of reviews and customer inputs and so long as you provide your customers with
the avenue to leave comments and suggestions, that will always become a reality.
Great Marketing Platform
Gone are the days where you have to rely on print media just to get your business’ word
across. Your website can be a great marketing platform. Again, this can be done by
creating high-quality content that talks about the type of products or services that you
are offering. Make sure that you do so in a more informative way and it should not come
off as too ‘salesy’.
The Ability to Provide Good Customer Service
People who buy your products might receive them in a damaged state, especially when
they are from far areas.
If your customer has any problems or concerns, having a website will allow them to
send you a message directly so that you can cater to them at the soonest possible time.