Everyone in marketing and business has their own set of rules and regulations. These are guided by their lifestyle values, personality, ethics, culture, law, and even religion. If the business is owned by a group of Muslims, there are certain rules Muslims must follow when it comes to branding and advertising.
These rules are what make the marketing “halal”, in other words permissible. Generally the word halal is misinterpreted by many as referring to food and drinks. However, halal, or being permissible in Islam is not only exclusive to things like food and alcohol, drug, but it also goes for everything we do include the way we conduct business.
A business can be considered halal or permissible if its products, selling methods, advertisement, and marketing are also halal in the Islamic guidelines. There are so many things that need to be read, listened to, and followed by Muslims. The guidance to be followed is not only important for the Muslim business owners but it is also important to the market you are targeting.
If your target market is mostly Muslim then you need to think about how your marketing is perceived by Muslims as well. If they feel like you are disrespecting yours and their religion, then your brand and business will suffer. This is why many companies specializing branding in Malaysia are able to accommodate Malaysian Muslim brands. A large demographic of Malaysia is Muslim and they are aware of how to help them.
Let’s talk about some of the guidelines we should follow when making mindful advertisements and marketing strategies.
Being Honest And Transparent
In Islam, all businesses are obligated to be honest and transparent at all points of transactions. Not being so would make the business impermissible or in other words “haram”. The same goes for your marketing and ads that you use. The advertisements and communication we use in branding should contain complete honesty and transparency. It should not have any hidden meanings, charges, and misleading items. This also includes making false promises. If your product does not do what you promise in the ad, it is not permissible to add it.
No Use Of Models/Influencers/celebrities with false pretenses
Using models is allowed but even influencer marketing has its own guidelines. The products being promoted with the help of influencers must not be used to make false promises. The promotion should not influence people to be immodest and nor should it insult the religion. Most importantly you are not allowed to say they use the product if they most certainly do not use the product. Influencer marketing should be backed up with real-life reviews from the influencers themselves. Not false reviews.
Wasteful Practises Should Not Be Promoted
Just like good business practices, promoting any wastefulness is also forbidden in Muslim advertisements. Businesses should be mindful of how they promote the product usage and if their ads show any wastefulness then it is not permissible. Make sure you show sustainability in the advertisement and marketing campaigns.